American Valour Apparel is a family and veteran owned-and-operated company with the vision of using our platforms to honor and add value to the lives of all who serve, with or without a uniform.
We carefully design each item to be dynamic, patriotic, bold, and professional. 
The mission of American Valour Apparel is as follows:
We aim to create a movement of honor, integrity, and wholesome values. American Valour Apparel is not only a lifestyle brand, but it is a community of individuals who seek to lead, inspire, and serve.



Adrian is a proud Utah native. In 2014, he enlisted in the United States Marine Corps, earning the 0311 and 0313 MOS's and is currently in the active reserve out of his home state. Adrian has a passion for and has dedicated much of his time to his community, volunteering for many events and organizations, such as: The Center for Women and Children in Crisis, The Miss America organization, The Boy Scouts of America, Toys for Tots, and was a sponsored athlete for The Wounded Warrior Project. He is very proud of his life of service to his home and community. Adrian is currently pursuing a Bachelor of Science degree in Psychology.  
Adrian finds great joy in hiking, camping, target shooting, hunting, fishing and all things outdoors. In January 2015, Adrian was married to the love of his life, Chelsi, and currently lives in the Utah community he continues to serve.


Cody was born and raised in Utah. He enlisted in the United States Marine Corps in 2013 as an Aviation Logistics Specialist and served 4 years until leaving active duty in 2017. During his time in service he achieved the rank of sergeant; he was attached to Marine Aviation Logistics Squadron 16, Marine Medium Tilt-rotor Squadron 166, and Head Quarters & Head Quarters Support Squadron Miramar. He is currently seeking a bachelors degree in Automotive Technology.   
 Cody enjoys off-roading, automotive mechanics, target shooting, hunting, fishing, camping, country music, and working out in his home state of Utah.


Chelsi was born in California and raised in Utah. She has a Bachelor of Science degree in Public Health. During her career, she has worked and volunteered in numerous nonprofit organizations, such as the Center for Women and Children in Crisis (a Utah women's shelter), the Juvenile Diabetes Research Foundation, the Children's Miracle Network, the Provo Food & Care Coalition, and Zero Fatalities. She currently works in the field of neurological performance. She is also the director of the Miss Utah County scholarship program.
Chelsi competed in Miss America scholarship pageants to pay her way through college. She won the titles of Miss Northern Utah County 2012, Miss Rocky Mountain 2013, Miss Legacy 2014, and was a Miss Utah runner-up in 2014. At the Miss Utah 2014 competition, she also won the physical fitness award and the talent award. During her time as a pageant queen, she represented LoveIsRespect.org in the fight against abuse in Utah. Chelsi also is a nationally qualified NPC bikini competitor. 
Chelsi enjoys singing, songwriting, hiking, camping, fitness, and is obsessed with country music. She has a soft spot for all animals. She and Adrian Goulart are happily married and currently live in their home state of Utah.